Giuk, a Korean American restaurant built on childhood memories, opens in Flatiron

Flatiron has a new Korean American restaurant. Giuk, named for the Korean word for "memory," opened on Tuesday, Oct. 27, at 41 W. 24th St., between Fifth and Sixth avenues, Eater NY reported in its weekly openings roundup.

The restaurant is inspired by childhood memories and how they change as people grow up, move and make new homes, connecting Korean flavors and traditions with New York, according to its publicist, Hall PR. The owner is Matae Lee and the executive chef is Austin Changki Jo.

What's on the menu

Lunch centers on customizable bibimbap and soondubu (soft tofu stew), both served with banchan, Eater NY reported. The dinner menu is larger, with dishes such as corn ribs, doenjang shiitake pasta and galbijim (braised short ribs) with burdock risotto.

The Infatuation, which has not reviewed it yet, listed rosé shrimp cream pasta and steak with minari chimichurri among the dishes and said all of those are under $30. Cocktails lean into Korean American nostalgia, including a Dirty Bong Bong made with rum, lime, coconut jelly and Bong Bong grape juice, according to Eater NY.

If you go

• Address: 41 W. 24th St., between Fifth and Sixth avenues, Manhattan
• Hours: not posted yet; the restaurant's website still says "Coming Soon," so check before you go
• Getting there: F or M to 23 St, or R or W to 23 St

More new places: see Velvet Cowboy on the Upper West Side, Fillings in the West Village and Norte, a few blocks away.