Food

Mixue: China's Ice Cream Empire Conquers NYC!

Time Out Worldwide1 min read102 views
Mixue: China's Ice Cream Empire Conquers NYC!

Mixue Ice Cream & Tea: China's Fast-Food Giant Opens First US Location in NYC!

Mixue store (Example image - replace with actual image if available)

Get ready, New York City! The world's largest fast-food chain, Mixue Ice Cream & Tea, is finally making its US debut in Tribeca. With over 45,000 locations globally, this Chinese juggernaut is known for its incredibly affordable ice cream, bubble tea, and fruity drinks – often priced under $1!

Mixue's success story is remarkable. Founded in 1997 as a small shaved ice stall, it has expanded rapidly through franchising, boasting a combined fortune of $8.1 billion for its founders. The company recently went public in Hong Kong and reported a staggering $376 million in net profit in the first half of 2025. It even made Time's 100 most influential companies list!

Their new 2,100 square foot location on Canal Street represents a significant investment – a reported $165 per square foot in rent!

This marks Mixue's first foray into the American market, and it will be interesting to see if their low-cost model, already popular in Southeast Asia, will resonate with New Yorkers accustomed to higher prices. Will dollar ice cream and trendy bubble tea conquer the Big Apple?

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  • #mixue
  • #nyc
  • #fastfood
  • #china
  • #bubbletea

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