Erewhon Opens Exclusive NYC Location
The highly anticipated arrival of Erewhon in New York City is finally here, but with a twist. Instead of a traditional grocery store, the luxury L.A. grocer is opening a tonic bar inside the exclusive Kith Ivy members-only club in the West Village.
The Price of Entry
This isn't your average grocery run. Access to the Erewhon bar requires a hefty $36,000 initiation fee and an annual membership of $7,000. For those without access to the club, smoothies and juices will be available via delivery apps within a limited area.
Kith Ivy: More Than Just a Tonic Bar
Located on the ninth floor of 120 Leroy St., Kith Ivy offers more than just Erewhon's goods. Members can enjoy paddle courts and a Cafe Mogador in an upscale setting with a strict dress code. The club itself is described as having green marble and dark wood accents.
Erewhon's NYC Debut
While not a full store, this exclusive launch marks Erewhon's first foray into the New York market. It will be open daily from 7 a.m. to 4 p.m. So, if you're looking for a taste of Erewhon in NYC, be prepared to pay a premium price for access.
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