Sushiro, Japan's giant conveyor-belt sushi chain, opens a 146-seat Times Square restaurant on Nov. 19
The Osaka-born kaiten-sushi chain will open a three-floor restaurant at 667 Eighth Ave., at West 42nd Street, with plates from about $5 and hours from 11 a.m. to 11 p.m. daily.
Photo: Sushiro USA
- Sushiro, the conveyor-belt sushi chain from Osaka, opens its Times Square restaurant at 667 Eighth Ave., at West 42nd Street, on Thursday, Nov. 19, parent company Food & Life Companies said Nov. 9.
- The two dining floors seat 146 at the conveyor belt; the basement has three private rooms for reserved prix fixe meals.
- Most sushi plates will cost about $5 to $6 and premium ones $8 to $10, Eater New York reported; the menu lists more than 200 items.
- Hours are 11 a.m. to 11 p.m. daily, with last orders 30 minutes before closing, according to the restaurant's site.
- It's a U.S. comeback: Sushiro opened two takeout-focused New York shops in 2015 and closed both in 2016, the company told Japan's Sankei Shimbun.
Sushiro, the Japanese conveyor-belt sushi chain with more than 1,000 restaurants worldwide, will open a big new restaurant in Times Square on Thursday, Nov. 19, its parent company, Food & Life Companies, announced Monday, Nov. 9.
The basics
- Where: 667 Eighth Ave., at West 42nd Street, Manhattan (10036).
- Opens: Thursday, Nov. 19.
- Hours: 11 a.m. to 11 p.m. daily; last orders 30 minutes before closing, according to the restaurant's site.
- Prices: about $5 to $6 for most sushi plates and $8 to $10 for premium ones, Eater New York reported.
- Size: three floors and about 9,000 square feet, with 146 conveyor-belt seats on the first two floors and three private rooms in the basement.
How it works
Sushiro is a kaiten-sushi restaurant: diners sit in booths, order on a large digital screen and get plates delivered by a conveyor system that winds through the room. The company says the menu has more than 200 items, from nigiri and side dishes to desserts and drinks. Eater reported that ramen, tempura and sake are on the list, and that tables can play digital games for prizes. The basement private rooms are for reserved groups with prix fixe menus.
Japan's Sankei Shimbun reported that plates of two pieces will be priced in four tiers from $5 to $10, and that the restaurant plans a pricing system that, as a rule, does not require tipping.
A second try in New York
Eater called the opening Sushiro's American debut, but the company has been here before. A Food & Life spokesperson told the Sankei that Sushiro entered New York in 2015 with a takeout-focused format that didn't catch on as hoped, and closed both of its stores in 2016. This time it is bringing the full conveyor-belt format it runs in Japan.
Sushiro began in Osaka in 1984. In New York, the other Japan-based conveyor chain, Kura Sushi, has a location in Flushing, Eater noted.
- Food & Life CompaniesF&LC sets opening date for new SUSHIRO store in New York: SUSHIRO Times Square to open Nov. 19
- Eater New YorkA behemoth conveyor belt sushi restaurant descends upon Times Square
- Sushiro USASushiro Times Square: address and hours
- Sankei ShimbunSushiro to open in New York on the 19th, returning to the U.S. market after 10 years (Japanese)
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