Herald Holiday Fair: a snow slide, carousel and VR sleigh ride are open in Greeley Square

Greeley Square now has a snow slide. The Herald Holiday Fair, run by the 34th Street Partnership, opened its first phase on Thursday, Nov. 12, with a three-lane tubing slide, a double-decker Christmas carousel and a virtual-reality sleigh ride on Broadway at 33rd Street, according to the 34th Street Partnership and Secret NYC. A holiday market follows in Herald Square in early December.

At a glance

• Where: Broadway between 32nd and 36th streets. Rides are in Greeley Square (32nd–33rd streets); the market and a giant rocking horse go in Herald Square (34th–36th streets).
• Ride hours: daily, 10 a.m. to 10 p.m., through Jan. 2, 2027. Closed on Thanksgiving Day.
• Prices: carousel $10 per person; VR sleigh ride $15; snow slide $15 for three runs; giant rocking horse photo op $30 per group, starting Dec. 2. Tickets are sold on site only, first come, first served, and prices may change, the partnership says.
• Getting there: Urbanspace lists the B, D, F, M, N, Q, R and W trains and the 1, 2 and 3.

The snow slide: what to know

• Each $15 ticket comes as a wristband with three tabs. You can leave and come back for the rest of your runs, but you rejoin the end of the line each time.
• Riders must be at least 48 inches tall, and children under 10 must be with a paying adult. Staff can let a child ride next to their adult.
• You reach the top by stairs and must carry your own tube, so the slide is not wheelchair accessible. The carousel has a ramp.
• Rain or bad weather closes the outdoor rides; the partnership posts closures on its homepage and social accounts.

The Herald Square market

The second phase adds the Market by Urbanspace, with holiday shopping stalls, food vendors and a warm cocktail bar. The 34th Street Partnership lists it from Wednesday, Dec. 2, to Jan. 2, daily from 11 a.m. to 9 p.m. Urbanspace's own page lists Thursday, Dec. 3, to Jan. 2, open 11 a.m. to 8 p.m. Monday to Saturday and 11 a.m. to 7 p.m. on Sunday. If you are going in the first days, check with the organizers.

For the city's other markets, see our holiday markets guide. Macy's Santaland, across the street, opens Nov. 27; reservations open Nov. 20, as we reported.